Videos are still the undisputed champions of marketing — not just in impact but also in value. While some B2B companies may believe video marketing is too expensive or irrelevant, it’s time to bust those myths wide open. Guess what? Video marketing can be both effective and budget-friendly! There’s a wealth of opportunity just waiting for B2B brands in the world of video.
Video marketing: not just for B2C anymore
The truth is, creating engaging video content is within reach for everyone. Sure, video may traditionally be seen as a B2C marketing tool, but don’t let that fool you. The potential benefits for B2B are immense. And despite common fears around cost or complexity, video marketing is more accessible than ever—and the results speak for themselves.
Here’s a compelling fact to start with: 70% of B2B buyers watch videos during their purchase journey. Not only do videos attract more eyes, but they leave a lasting impression. In fact, studies show that viewers retain an incredible 95% of a message when it’s delivered through video, compared to only 10% when reading text. This means your message is far more likely to stick when conveyed via video.
The competitive edge: why video outperforms other channels
When it comes to driving results, video beats other digital channels hands down. Whether it's click-through rates, conversions, or social shares, video consistently outshines the competition. That’s because humans are naturally drawn to moving images — they captivate attention, making it easier to connect with and influence your audience.
Do you really need a massive budget for video marketing?
Here’s where many businesses hesitate: the perceived cost. It's true that creating a high-quality video can seem pricier than other formats like blogs or podcasts. But here’s the thing: you don’t need a blockbuster budget to make video marketing work for you.
Sure, major campaigns with £10 million ad budgets look fantastic, but simple, authentic content can be just as impactful—sometimes even more so. Videos that showcase real customers or feature your own team members help build trust and create genuine human connections. The polish of high-budget production may wow, but authenticity often resonates on a deeper level.
Think about creating:
customer testimonials
branded reels
instructional “how-to” videos
animated explainers
or giving your audience a behind-the-scenes look at your company culture.
These types of videos are affordable to produce and can significantly boost your brand’s credibility. Plus, they act as valuable social proof, providing real-world validation of your brand’s value.
Why video thrives on social media
When it comes to sharing content, what actually gets passed around on social media? It’s rarely long podcasts or dense white papers. Videos hit the sweet spot—they’re easy to consume, memorable, and highly shareable. Whether it’s on LinkedIn, Twitter, or any other platform, videos encourage engagement and have the power to go viral in ways other content can’t.
Why video marketing should be at the heart of your B2B strategy
Ultimately, video marketing is about one thing: delivering your message effectively while forming a connection with your audience. It’s a storytelling powerhouse that can help build awareness, drive engagement, and ultimately fuel business growth.
So, when is the right time for B2B brands to embrace video marketing? The answer is simple: always. If you’re looking to boost engagement, improve recall, and see higher returns, it’s time to talk to Threerooms about how we can bring your video strategy to life.
Want to chat through how we can help? Get in touch today.
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Threerooms, a multi-award-winning branding agency, has dedicated over 20 years to optimising brands and driving business success. Whether crafting new brands or refining established ones, our team is committed to delivering brand transformation tailored to help you reach your goals.
