The Anatomy of a Brand

FREE Branding eBook

Download our FREE branding ebook and unlock the power of your brand. Two years in the making, it’s packed with 32 pages of rich insights and beautiful illustrations that we’re sure you’ll love.

Anatomy of a Brand Free Branding eBook Mockup

Discover the secrets to brand success

Our Free branding e-book is a practical guide to the intricacies of branding for marketers, business owners and brand lovers everywhere. Across 32 pages, we explore themes like Vision, Values, Personality, Positioning and Identity, all helping you build a successful brand, one step at a time.

You will learn how to:

  • Review and significantly enhance your company branding
  • Make your brand more appealing to your target audience
  • Become a more authentic brand with a distinctive voice

Sneak peek – what’s inside our free branding ebook?

Getting brand positioning right

What do others think of you and what do you want people to think of you? Are these aligned? We discuss the importance of defining your own brand strategy and positioning.

Setting your brand values

Brand values are a set of guiding principles that shape every aspect of your organisation. They affect the choices your teams make and the actions they take. In our free branding ebook, we’ll show you how to get yours right.

Creating a captivating brand story

“Once upon a time in a galaxy far, far away…” – a good story is powerful and stays with us. Create one for your brand that people can understand and buy into.

Crafting a great logo

Logos are often the most memorable aspect of a brand. We explain their importance and share how to design a logo that works.

Finding the right tone of voice

When we meet people, nearly 40% of communication is through tone of voice (the rest being body language and choice of words). Knowing your own tone of voice helps your brand communicate better.

An much more…

Our free branding ebook also covers brand guidelines, brand identity design, brand personality and the benefits of getting branding right. Download yours today and become your own branding expert.