Insights and resources

How do global brands connect with local audiences without losing their identity? From McDonald’s regional menus to fashion brands collaborating with local artists, this blog explores how smart companies embrace glocalisation—the art of blending global consistency with cultural relevance. Discover how brands can deepen customer loyalty and drive global success.

Turn data into design gold—discover simple techniques to uncover insights and design better, more user-focused experiences.

Video isn’t just for B2C—B2B brands can use it to simplify, engage, and build trust. Here’s why it should be central to your strategy.

Your brand’s anniversary isn’t just another date on the calendar—it’s a golden opportunity to tell your story, reinforce your brand...

Launching a podcast? Our tips will help you create a sub-brand identity that stands out while staying true to your brand.

UX research isn’t a box to tick—it’s the foundation of great design. Talk to users, listen, observe, and base decisions on real insights.

User experience (UX) design is all about creating great experiences for people using tech and services—but what does that actually mean?

NotebookLM, powered by Google’s Gemini 1.5 Pro, streamlines research, organises ideas, and helps marketers create content effortlessly.

Creating compelling website content is no longer just about showcasing your products or services, it’s about connecting with your audience.

Design trends shaping the future The world of design is evolving at lightning speed and a fresh wave of trends is set to transform how...

Will your brand thrive or merely survive in 2025? Here’s how to make sure it’s the former.

This holiday season, stand out with content that's real, relevant, and engaging. Discover five tips to make a lasting impact.

Jaguar’s rebrand has sparked a fierce design debate—was this a reckless gamble or genius move?

For charities, good branding isn’t just about logos - it’s about building a story that resonates, fosters trust and drives action.