Insights and resources

Pink can be an overlooked colour in branding. It’s often dismissed as girly and fluffy but pink is fighting back...let's explore.

In brand and marketing, "Tone of Voice" is the collective way we communicate with others. We explain what it is and why it's important to un

In this post, we focus on the brand colour yellow. Fancy a bowl of Cornflakes?

As part of our colour psychology series, we look at why red’s long love affair with humans could make it the perfect partner for your brand.

Brand archetypes anchor your brand against something iconic, that we can all recognise as a direct link to our subconscious understanding of

Why is your brand colour blue? The colour blue has significant psychological effects when used as your primary brand colour.

What do you want people to think of you? This is what you need to address in order to create a brand strategy around achieving your aspired

The human eye can distinguish 10 million colours and the Pantone book has over 1,000 colours, so consider it carefully.

There are many advantages to getting digital brand guidance for an organisation. This blog provides details on its benefits. For more inform

Brand Guidelines are a guiding set of principles to ensure that your brand is consistent, clear and true to its values

Use your brand identity to communicate a clear message to your audience to build brand loyalty and improve returns.

A logo is a symbol, it can be literal or figurative. It might include the company name, it might not.

Linked to your Brand Purpose, and key to your Brand Strategy, your Brand Vision states clearly where your brand is heading - your aspiration

Brands are looking to simplify their offering in a bid to look more honest, more approachable and more transparent by removing unnecessary