Digital brand guidelines: why leading brands are going online with their brand books
There are many advantages to getting digital brand guidance for an organisation. This blog provides details on its benefits. For more inform
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Insights and resources
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Anatomy of a brand: brand guidelines for consistency
Brand Guidelines are a guiding set of principles to ensure that your brand is consistent, clear and true to its values
Anatomy of a brand: brand identity for commercial gain
Use your brand identity to communicate a clear message to your audience to build brand loyalty and improve returns.
Anatomy of a brand: the importance of a refined logo
A logo is a symbol, it can be literal or figurative. It might include the company name, it might not.
Anatomy of a brand: brand vision for business strategy
Linked to your Brand Purpose, and key to your Brand Strategy, your Brand Vision states clearly where your brand is heading - your aspiration
Retro rebrand – brands going back to their roots
Brands are looking to simplify their offering in a bid to look more honest, more approachable and more transparent by removing unnecessary
Anatomy of a brand: brand purpose for an authentic brand
Your brand purpose is the way your brand makes consumers feel. This comes from understanding what you can offer and how you deliver it.
How your office branding can inspire staff and excite customers
When the average person spends a 3rd of their life at work, it's important that your office branding is inspiring, comfortable & enjoyable
Anatomy of a brand: uncover your brand story
You need to make sure your brand story is clear, on target and easily retold to create your happily ever after.
A good brand strategy is the best sidekick
Whether it’s a personal ambition or a business empire, all brands need a strong brand strategy to allow the brand to grow from idea stage.
Anatomy of a brand: brand personality
A Brand Personality is a set of human personality traits that are applied to your brand to define your communication & develop brand equity
Anatomy of a brand: defining your core brand values
As part of our Anatomy of a Brand blog series, this week we focus on the important of Brand Values and how they can drastically affect busin
Why brand stories are the magic ingredient to brand success
Brand stories have the power to entice, intrigue and allow consumers to trust a brand over a competitor.
The benefits of rebranding your business
Rebranding is not just a vanity exercise but a calculated business decision. Find out why by reading our benefits of rebranding!
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