Microlise
Enabling a safe, efficient and sustainable connected world
Evolving global technology brand to bolster their continued expansion as a global technology enabler
Brand evolution to bolster their continued expansion as a global technology enabler
Microlise ensures hundreds of thousands of deliveries make it each day. But they are much more than a transport and logistics company. Microlise is a global technology enabler. By harnessing data and driving meaningful insights, they deliver new and innovative customer solutions across a range of core markets. Their integrated products and tailored services enable organisations to connect their assets to run highly complex operations – all while optimising efficiency and customer experience, increasing safety and performance, and reducing costs and environmental emissions.
The main driver for a rebrand was that they wanted to pull away from being known for transport and logistics and adjust their positioning to expand market perceptions to reflect the business they are today – a tech and software company. Another key consideration of this brand evolution was to engage staff and make them proud to say they work for Microlise.
We’ve been part of Microlise’s journey for nearly a decade, supporting them on a host of internal and external marketing activities, from event design and branded interiors to email marketing and website design. We’ve evolved their brand to bolster their continued expansion as a global technology enabler – using their spirit of curiosity and transformation, alongside our own specialist sector knowledge, to create a brand that’s vibrant, exciting and relevant, and one that reflects a true leader in today’s tech space.
What we did
Brand strategy
Brand naming
Brand identity
Brand guidelines
Brand DNA
Branded comms
Brand launch
Social media toolkit
Messaging
Corporate video
Website design
Ongoing support
Working closely with Microlise for almost 9 years really highlights the power of a strong partnership. Our team has seamlessly integrated with theirs, serving as an extension of their marketing department. We take pride in contributing to various marketing goals as their trusted creative partner and guardian of their brand.
Ian Morris
CEO and Owner
Threerooms
A marque that connects
At the heart of the Microlise brand, the cloud device is a versatile marque with a dynamic role – it infuses vibrant colour, frames images with precision, and adds layers of texture and depth to content. What’s more, it connects…
Connected people | Connected industries | Connected world
Representing connectivity
A visual representation of interconnectedness, the shape of the cloud device implies a continuous flow of data and communication, showcasing the seamless connections between various entities that Microlise bring together.
A symbol of strength
The solidity and structure of the cloud device suggest stability and reliability. This communicates strength, assuring users that Microlise forms a robust foundation for their connectivity needs.
Merging the road travelled with the road ahead
Well-recognised sector-based images lie with new abstract imagery to maintain a strong connection with Microlise’s current customers during the transition into the next exciting phase of their journey. This strategic addition of new images propels Microlise into new territories, unlocking new markets and revealing the depth of its technical and software capabilities.
