British Geological Survey
A brand evolution to lead a new era of earth science
Supporting a historic brand with strategy and identity design to support new strategic goals.
Geoscience reinvented: BGS unveils modern brand for a sustainable future
Founded in 1835, The British Geological Survey (BGS) is the publicly-funded body responsible for advising the UK government on all aspects of geoscience. Today, BGS employs over 650 staff across the UK, works with more than 150 private sector organisations, has close links to 40 universities and sponsors about 100 PhD students each year.
Following the launch of a five-year science strategy ‘Gateway to Earth’, BGS needed a modern brand and visual identity to reflect and support its vision for a safer, more sustainable environmental future.
What we did
Brand strategy
Brand identity
Brand guidelines
Brand DNA
Branded comms
Marketing assets
Messaging
Website design
UI/AX design
I’m delighted to present a fresh identity for BGS that illustrates our passion, capability, and commitment... Our new look respects our heritage and history whilst reinforcing our position as an internationally respected organisation.
Dr. Karen Hangøi
Executive Director
British Geological Survey
Evolving legacy: BGS embraces dynamic brand for a new era
With a rich history, the brand’s evolution required a deep understanding and careful execution; we created a dynamic new BGS brand to mark a new era while paying homage to their past.