Microlise
Evolving an established tech logistics brand to match their growing global ambitions
The transport tech giant that's enabling a safe, efficient and sustainable connected world
Giving a global tech leader the brand that reflects its potential
Microlise ensures hundreds of thousands of deliveries make it each day. But they are much more than a transport and logistics company. Microlise is a global technology enabler. By harnessing data and driving meaningful insights, they deliver new and innovative customer solutions across a range of core markets. Their integrated products and tailored services enable organisations to connect their assets to run highly complex operations – all while optimising efficiency and customer experience, increasing safety and performance, and reducing costs and environmental emissions.
The main driver for a rebrand was that they wanted to pull away from being known for transport and logistics and adjust their positioning to expand market perceptions to reflect the business they are today – a tech and software company. Another key consideration of this brand evolution was to engage staff and make them proud to say they work for Microlise.
We’ve been part of Microlise’s journey for nearly a decade, supporting them on a host of internal and external marketing activities, from event design and branded interiors to email marketing and website design. We’ve evolved their brand to bolster their continued expansion as a global technology enabler – using their spirit of curiosity and transformation, alongside our own specialist sector knowledge, to create a brand that’s vibrant, exciting and relevant, and one that reflects a true leader in today’s tech space.
What we did
Brand naming
Brand narrative
Key messaging
Brand launch campaign
Social media toolkit
Website design
UX/UI design
Working closely with Microlise for almost 9 years really highlights the power of a strong partnership. Our team has seamlessly integrated with theirs, serving as an extension of their marketing department. We take pride in contributing to various marketing goals as their trusted creative partner and guardian of their brand.
Ian Morris
CEO and Owner
Threerooms
Positioned for the road ahead
At the heart of the Microlise brand sits the ‘cloud device’, a multi-dimensional marque designed for a digital-first era. It serves as a flexible window into their world, infusing content with texture, depth, and a bold palette. The result is a future-proof identity that signals a new chapter for Microlise, capturing the scale of their growth and their position as an undisputed international industry leader.
5-Star rated. Award-winning work.
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