Product branding

Sports nutrition packaging design gets a brand workout

Client: GNC


Owned by Holland and Barrett, GNC is a brand dedicated to sports nutrition. The product team approached us to provide a new creative route for this already established brand.


The current branding didn’t meet the expectations of an ever-growing market. New sports nutrition packaging design was needed to boost product appeal, increase sales and to cement the brand as an innovative sector leader.


We designed everything from standard bottles to bespoke sachets and pouches. Almost 100 lines were launched across the UK-wide network of Holland and Barrett stores. The results have attracted positive feedback from both the client and customers alike.

GNC Packaging design range
GNC Packaging design
GNC Packaging design clothing

Sports nutrition packaging design for GNC

Following competitor research, we produced several design options for consumer testing. The preferred route was taken forward, and we produced artwork for the full range of nearly 100 SKUs.

GNC Packaging design
GNC Packaging design clothing

A challenge of both design skills and project management; the work was delivered on time, on budget and with no dramas.

GNC Packaging design
GNC Packaging design advert

Relaunching a well-known fitness brand

Our bold, new look relaunches the brand, while our design delivers clear product benefits, giving this sports nutrition packaging design a much-needed workout. We helped fitness lovers everywhere fall back in love with this sports nutrition classic.

We have since worked on a range of own-label products, including a kid’s vitamins range, as well as various products in the heart health category.