Brand evolution

Inspiring young people to take the best career journeys

Client: Morrisby


Morrisby has revolutionised career development, helping and inspiring students to take on the best and most rewarding career journey that fits their abilities, personality and ambition. Their intuitive and innovative software builds on 50 years’ experience and manages all aspects of the careers curriculum – from in-depth online assessments and education pathways to careers tracking and futures planning. Driven to inspire the next generation, Morrisby provides an engaging experience for students while offering much-needed support for staff in educational institutions across the globe. 


Already trusted by over 1000 schools and colleges, Morrisby’s mission is to be recognised as the leading careers and educational guidance service in the English-speaking world. Responding to the changing needs of education, training and careers, they knew their brand needed to reflect the focus, change and progress they incite in young people as they support them through their career journeys.


We took Morrisby on a journey of our own to completely redefine their branding. We undertook brand identity development by leading discovery workshops learning about and analysing the company, audience personas and competitors to find their own competitive edge. From here, we created a brand DNA, key messages and a unique tone of voice, coupled with a strong and distinctive new logo that reflects their mission. We then moved to website design, applied all the new branding elements to a suite of marketing materials and produced both a company video and product explainer videos. Then finally, provided brand guidelines and a content plan to ensure correct usage of these new tools. 


A change of name was out of the question as the Morrisby name is so well-respected within the industry. So we created a logo that visually represents the very purpose of their innovative software and work – the more information you add, the more detailed and accurate results become.

Education Software Branding


The overlaying triangles represent information becoming clearer and more focused as results are narrowed down.


The higher peak on the right depicts growth and achievement, showing that Morrisby moves with you as life changes and progresses.

UI Branding

The M

The M is a focal point to showcase the highly respected Morrisby name and retain the heritage and brand equity.

UI Branding Design
Brand strategy education