Brand creation

Launching an eastern-inspired drinks brand

Client: Saicho


Through a genuine passion for food, founders Charlie and Natalie created Saicho, a selection of non-alcoholic sparkling drinks conceived for food-pairing. By fusing cold-brewed tea with eastern-inspired ingredients, they crafted unique infusions of flavours, perfect for fine dining.


As a new brand to market, and indeed an entirely new concept, Saicho needed to break through and appear elegant enough to gain a seat at the table of the most discerning restaurant. A new drinks brand was required to convey the subtle nature of the drink, along with the influences of tea and infused flavours.


By working closely, and researching the process and ingredients, we helped them form a strategy, come up with a brand name, design a new logo and identity, and launch a website that could do justice to this exciting new drinks concept.

Saicho branding

We were inspired by ancient records which indicate the first batch of tea seeds were exported by a priest named Saichō in the year 805.

A fitting logo for a new drinks brand

The logotype exhibits the delicacy of brushstrokes used in Eastern culture to add a unique feel to the brand, while two cranes symbolise good fortune and happiness.

Adding quality and context

Dark and colourful illustrations create a rich sense of drama, while the patterned styling links to an Eastern heritage.

We created a bespoke emblem: two cranes in perfect symmetry, symbolising good fortune and happiness.

Saicho Typography

A premium established feel

For the packaging, we chose sparks of shimmering gold to give a regal look. The labels and print marketing features textured paper to produce an established feel – the perfect accompaniment to the gold details.

Saicho is a brand encased in eastern heritage. We love this unique and luxurious brand, and it was exciting to see all the elements come together. With everything in place, the Saicho brand creates a unique non-alcoholic dining experience. Saicho offers the perfect pairing for food, in the comfort of your home, or for fine-dining.