Codept
Connecting online retailers with worldwide logistics
Creating a new identity and positioning to take tech-centred e-logistics to the next level.
Transforming retail logistics: Codept's dynamic brand for seamless integration
Codept seamlessly connects online retailers with a world of logistics service providers. Their software integrations are trailblazing technology. With one SAAS platform, e-tailers choose best-fit fulfilment to ensure optimum delivery of every parcel.
Codept is a game changer in a crowded logistics industry, and they needed a brand that would pave the way to helping online retailers and 3PLs connect, scale and grow. They needed a powerful, personality-filled image and messaging to matched their ambition, steering away from earnest, dry and traditional.
What we did
Brand strategy
Brand naming
Brand identity
Brand guidelines
Brand DNA
Branded comms
Marketing materials
Brand launch
Social media toolkit
Corporate video
Threerooms have been a very good partner to work with - together we were able to develop a terrific new brand personality, which comes through in both the brand design of our website and all of the corresponding collateral.
King Cheung
Codept
Crafting fluidity: shaping Codept's vibrant brand
Threerooms helped define a clear strategy with less techie messaging and a strong proposition. From here a multi-dimensional brand emerged that incorporated vibrant colours, movement and imagery. From their website to a relaunch video and a suite of comms assets, the brand now brings a sense of seamless fluidity that reflect Codept’s offering.
