Codept seamlessly connects online retailers with a world of logistics service providers. Their software integrations are trailblazing technology. With one SAAS platform, e-tailers choose best-fit fulfilment to ensure optimum delivery of every parcel.
Brand transformation
Connecting online retailers with worldwide logistics
Client: CodeptOverview
Challenge
Codept is a game changer in a crowded logistics industry, and they needed a brand that would pave the way to helping online retailers and 3PLs connect, scale and grow. They needed a powerful, personality-filled image and messaging to matched their ambition, steering away from earnest, dry and traditional.
Outcome
Threerooms helped define a clear strategy with less techie messaging and a strong proposition. From here a multi-dimensional brand emerged that incorporated vibrant colours, movement and imagery. From their website to a relaunch video and a suite of comms assets, the brand now brings a sense of seamless fluidity that reflect Codept’s offering.
A stand out brand in SAAS land
At the heart of the identity is a strong marque. A visual reference to Codept being at the centre of the process, a connector and integrator that streamlines operations.
A software brand that connects
The interlocking pieces of the icon symbolise how Codept links people and businesses together through an active network of hundreds of high-frequency online retailers, warehousing and logistics providers.
Celebrating the people behind the technology
People are at the heart of Codept’s success. So imagery focuses on the people who work behind the scenes, giving Codept a personable touch – often lacking in SAAS and tech branding. Logistics also play a central role and are shown using aerial photography to give a sense of journey and scale.
A SAAS brand with seamless fluidity
A bold, bright, modern colour palette is used to create a vibrant, eye-catching visual identity. Gradients represent the fluid, responsive and scalable nature of the Codept system.
