Brand transformation

Simplifying complexity with insightful insurtech

Client: DOCOsoft

Overview

DOCOsoft is a technology brand for the insurance industry with a long-standing record of success. Since the late 90s, they’ve developed specialist software that empowers people through automation. Their claims management system brings clarity to a complicated marketplace, helping insurers and reinsurers maximise performance.

Challenge

With a vision of being the driving force behind businesses to advance the insurance industry, DOCOsoft knew they needed to step up and stand out. By reframing their value proposition and refreshing their image, they wanted a brand that better reflects their ambition and communicates their purpose of enhancing human performance to ensure real people stay relevant. In a traditionally corporate world, DOCOsoft also wanted to break away from the ‘norm’ and show they have a fun side.

Outcome

A vibrant, eye-catching and communicative brand refresh emerged that lives boldly across every touchpoint and can flex to handle their ambitious growth plans. Shining a light on both tech and humans – be them clients or team members – DOCOsoft now occupies a place in the market where they are in complete control of their capabilities to propel insurance firms into the future as things change in a fast-paced marketplace.

Inventive logo evolution

We kept the same principles but modified them to give a more technical edge. Reworked and individually crafted letterforms help balance the words and improve readability.

I feel so proud to be representing the DOCOsoft brand now, and there’s an air of confidence amongst staff. We finally feel like we’re ahead of our competitors. Thank you, Threerooms!

Tally Judge, Head of Marketing, DOCOsoft

Injecting intelligent automation into the brand

Taking the DOCO from the logo, we used it in abstract ways to reflect the theme of ‘intelligent automation’ and give a sense of the claims management system working behind the scenes.

Bringing character to convention

While upholding their reputation as a professional team of passionate experts, we used bright colours in the DOCO mark to instil vibrancy and a dash of fun.