Student Accommodation Branding Student Accommodation Branding
Brand creation

A place where students can flourish in Southampton

Client: Optivo

Overview

Lucia Foster Welch is a vibrant student halls in Southampton operated by one of the UK’s largest housing providers, Optivo. With over 800 rooms and a 24/7 on-site support team, its a place to feel at home, to meet new friends and enjoy the best of university life.

Challenge

As a popular place to study, the Southampton student accommodation scene is highly competitive. With a significant restoration project in the pipeline, the Optivo team felt that a new student-centred brand was needed to bring cohesion and connection to the project, and its audience.

Outcome

Working alongside the student management team, and in collaboration with the architects, we completed a full rebrand. With market research, a bold approach, and by taking inspiration from the buildings themselves, we were able to create branding that connected with students while being true to the site itself.

Our market research found that savvy students – not parents – make the final decision on where to live. We needed to appeal to them.

Optivo internal branding
Optivo interior branding

Central design elements pay homage to the architecture and create a distinctive cross-platform identity.

Optivo app design
Optivo social media design
Optivo advertising design

By collaborating with the architects, we were able to add design aspects into the building’s environment.

Optivo staff branding
Optivo wearable design
Optivo environment branding

Design moodboards were tested with students to help inform the final approach.

Optivo brand identity
Optivo print design