Lucia Foster Welch is a vibrant student halls in Southampton operated by one of the UK’s largest housing providers, Optivo. With over 800 rooms and a 24/7 on-site support team, its a place to feel at home, to meet new friends and enjoy the best of university life.
A place where students can flourish in SouthamptonClient: Optivo
As a popular place to study, the Southampton student accommodation scene is highly competitive. With a significant restoration project in the pipeline, the Optivo team felt that a new student-centred brand was needed to bring cohesion and connection to the project, and its audience.
Working alongside the student management team, and in collaboration with the architects, we completed a full rebrand. With market research, a bold approach, and by taking inspiration from the buildings themselves, we were able to create branding that connected with students while being true to the site itself.