A range of vibrant student halls in London operated by one of the UK’s largest housing providers, Optivo. With over 800 rooms and a 24/7 on-site support team, its a place to feel at home, to meet new friends and enjoy the best of university life.
Where students can flourish in LondonClient: Optivo
As a popular place to study, the London student accommodation scene is highly competitive. With significant restoration projects in the pipeline, the Optivo team felt that a new student-centred brand was needed to bring cohesion and connection to the project, and its audience.
Working alongside the student management team, and in collaboration with the architects, we completed a full rebrand for each site. With in-depth market research, a bold approach, and by taking inspiration from the buildings themselves, we were able to create branding that connected with students while being true to the sites themselves.