Cornerstone
Redefining Community Entertainment
A vibrant new identity designed to enrich the cultural landscape and make a lasting impact through a key community venue.
Transforming the cultural landscape of Ashfield
Situated in the heart of Sutton-in-Ashfield, Cornerstone is a newly refurbished, multi-purpose entertainment venue designed to invigorate the local community. Born from the extensive renovation of Sutton Community Academy Theatre, Cornerstone will offer a modern and welcoming space with a state-of-the-art auditorium, a lively bar, and an inviting café - a veritable hub for creativity and connection, set to open in March 2025
As part of a multi-million-pound regional regeneration project, Cornerstone sought a compelling brand identity that would encapsulate its mission to nurture performance, learning, joy and expression for a diverse audience. The goal was to create a modern, vibrant and inclusive brand that reflects the venue's commitment to celebrating variety and delivering exceptional experiences for all. The brand needed to position Cornerstone not only as a beacon for local and national talent but also as a prominent and accessible feature of the town centre that supports a positive and thriving community.
What we did
Brand strategy
Brand naming
Brand identity
Brand guidelines
Brand DNA
Branded comms
Brand launch
Messaging
Ongoing support
Thanks so much everyone for all your hard work on these designs. I think we have a fantastic suite of brands here and the guidance you have produced for each of them is brilliant.
Katie Mills,
Consultant,
Ashfield Council
(Cornerstone, High Pavement House and Maker Space)
Transforming the cultural landscape
A dynamic and inviting brand now showcases Cornerstone as a presence that resonates with the spirit of Ashfield’s community. Vibrant colours and expressive visuals evoke emotion and make Cornerstone stand out as a versatile and engaging space where everyone feels welcomed and inspired to explore a wide spectrum of entertainment and cultural experiences.
