Rebranding

Working wonders with a UK software brand launch

Client: Wand Education

Overview

With projects in 27 countries on four continents, Siveco is an international leader in digital platform technology. With plans for ongoing expansion, they wished to launch an exciting new eLearning platform in the UK.

Challenge

With initial branding created for the product’s development, Siveco were aware that they needed a much stronger brand to compete and succeed in an already well-established market.

Outcome

We brought together our brand, creative and digital experience to create and launch the new education software brand at BETT, the largest education show in the UK. From logo and identity to the website, videos and an exhibition, we made it to the show on budget, on time and in style.

Wand Education Brand Identity

Creating a new software brand for education

Seeing an opportunity to capture the imagination of a UK audience, Siveco created Wand, an education platform for teaching staff to share ready-made, editable resources with their students. The platform also lets teachers monitor the development of individuals and groups.

Cloud-hosted and with drag and drop functionality, the product has excellent appeal for teachers, learners and school leaders. Siveco needed an expert in education branding and marketing. That’s where we stepped in.

Wand Education Brand Identity
Wand Education Brand Identity
Wand Education Brand Identity animation
Wand Education Brand Identity

Building an audience online

As with all new brands, the website presence is critical to its success. We carefully planned, designed and launched a new website that told the story of Wand, giving an interactive experience and showcasing the video footage we created.

Wand Education Brand Identity
Wand Education Brand Identity
Wand Education Brand Identity

Bringing the brand to life

Once we had established the core brand identity, we readied the Wand team with a raft of powerful marketing tools. These included photography and a product video, filmed on-location at a school; and an animated explainer, giving a 90-second overview of the product. Email marketing, a digital product brochure and a launch campaign we’re all created to aid with lead-generation.

Wand Education Brand Identity

Getting to the show on time

With a new brand, marketing materials, campaign, website and more, it was time to launch Wand in the UK. The venue was BETT at Excell, London, the largest education show in the UK.

We worked closely with our client and BETT’s in-house team to produce an exhibition stand design that created an impact within budget. We created 3D visuals to help plan the stand well ahead of the build. Seeing the brand come to life in an environment like this is one of the most rewarding moments of a project. Needless to say, we were there to see it in person.