With projects in 27 countries on four continents, Siveco is an international leader in digital platform technology. With plans for ongoing expansion, they wished to launch an exciting new eLearning platform in the UK.
Rebranding
Working wonders with a UK software brand launch
Client: Wand EducationOverview
Challenge
With initial branding created for the product’s development, Siveco were aware that they needed a much stronger brand to compete and succeed in an already well-established market.
Outcome
We brought together our brand, creative and digital experience to create and launch the new education software brand at BETT, the largest education show in the UK. From logo and identity to the website, videos and an exhibition, we made it to the show on budget, on time and in style.
Creating a new software brand for education
Seeing an opportunity to capture the imagination of a UK audience, Siveco created Wand, an education platform for teaching staff to share ready-made, editable resources with their students. The platform also lets teachers monitor the development of individuals and groups.
Cloud-hosted and with drag and drop functionality, the product has excellent appeal for teachers, learners and school leaders. Siveco needed an expert in education branding and marketing. That’s where we stepped in.
Building an audience online
As with all new brands, the website presence is critical to its success. We carefully planned, designed and launched a new website that told the story of Wand, giving an interactive experience and showcasing the video footage we created.
Bringing the brand to life
Once we had established the core brand identity, we readied the Wand team with a raft of powerful marketing tools. These included photography and a product video, filmed on-location at a school; and an animated explainer, giving a 90-second overview of the product. Email marketing, a digital product brochure and a launch campaign we’re all created to aid with lead-generation.
Getting to the show on time
With a new brand, marketing materials, campaign, website and more, it was time to launch Wand in the UK. The venue was BETT at ExCeL, London, the largest education show in the UK.
We worked closely with our client and BETT’s in-house team to produce an exhibition stand design that created an impact within budget. We created 3D visuals to help plan the stand well ahead of the build. Seeing the brand come to life in an environment like this is one of the most rewarding moments of a project. Needless to say, we were there to see it in person.