Illustration has been around since the birth of language and is one of the key assets in visual communication. So if images can speak a 1,000 words, what will it say about your brand?
Behind the Scenes: Visual Communication
Let’s see proof of how illustrations bring brands to life.
We are all visual animals
Visual communication was the cornerstone in the evolution of visual language. To aid their limited verbal skills, our aboriginal ancestors used cave paintings to communicate and document. This was the beginning of story-telling through imagery – an illustrative approach which was used throughout the years.
Birth of advertising
Since the beginning of advertising, visual communication has been used to make products enticing. Jules Cheret, a French painter, captured the spirit and enthusiasm of each item, or event, he illustrated. From the luxury lifestyle of french tonic wines, or the latest exciting event at the Moulin Rouge, Cheret developed the essence of advertising – create emotional connections. It was through his works, that visual communication remained a core asset of advertising.