AI can generate a brand in minutes – strategy, naming, visuals and all. So why don’t agencies need to panic? After asking AI to act as a full-service branding agency, this experiment reveals where speed replaces nuance, where creativity falls flat, and why human expertise still defines brands that last.

Brand revitalisation and rebranding are often confused, but they serve very different strategic purposes. This guide explains the key differences, when to choose each approach, and how brands can modernise or transform without losing equity or direction.