With brands at the heart of modern consumer culture, we all have a good idea of what they are, but what’s under the surface of a really good brand? How can you improve your brand to make a real difference to your businesses?
Our free branding guide – build your own super brand
Discover your brand’s true value and create a tangible market difference with a brand strategy that focuses on business success. That’s where Threerooms can help. Our Creative Director has put together a comprehensive guide, The Anatomy of a Brand, to help you rediscover your roots and enhance your brand.
Packed with advice and practical tips, you can work from top to bottom or just read the bits that interest you. The guide isn’t based on theory – it’s been put together from years of our own experience of creating and optimising successful brands.
How can a good brand benefit your business?
Branding improves recognition
Branding creates trust
Branding supports advertising
Branding generates new customers
Branding builds value (financial and emotional)
Branding inspires employees
Branding helps generate referrals
Branding provides clarity and focus
Branding states your business philosophy
Branding builds sales
Above all, branding sets you apart
What does our guide cover?
Branding is fundamentally about creating value with customers. To do this, you must know both your brand’s real value and your customers’ emotional needs to create a brand that truly resonates with a consumer. In our Anatomy of a Brand you can discover the following:
Why defining your brand values will guide your marketing activities
Brand personality – increase brand equity with a consistent set of traits
The way your brand communicates: tone of voice
How an identity communicates your brand values and personality
How a well-executed brand strategy can have a huge impact on your business
Customer interactions with your brand
The importance of content marketing