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Threerooms works with British Geological Survey on new visual identity

Threerooms is proud to have worked with the British Geological Survey (BGS) to develop a new brand and visual identity, unveiled today, to reflect and support its vision for a safer, more sustainable environmental future; a new era of earth science.

The new-look BGS logo has been updated, with fresh typeface and design principles for all communications assets, products and services. 

See what we did and watch the video here: British Geological Survey’s new brand

The BGS is the publicly-funded body responsible for advising the UK government on all aspects of geoscience, whilst also providing objective information, services and products to a range of industry, academia and public with access to extensive national data and records. 

The organisation has made pivotal changes in recent months, including the launch of a refreshed five-year science strategy ‘Gateway to Earth’ and the appointment of a new Director, each helping to align its work towards meeting global sustainable development goals. 

The new brand draws on 185 years of heritage to solidify BGS’ position as a trusted and internationally respected partner and provider of world-class, independent geoscience data and expertise.

It reflects BGS mission to provide impartial geoscientific solutions that help to tackle the fundamental environmental challenges facing our future, with an innovative approach.

Announcing the rebrand, BGS Executive Director Dr Karen Hangoj said: “I’m delighted to present a fresh identity for BGS that illustrates our passion, capability, and commitment to delivering world-class, independent geoscientific data and expertise.

“BGS was keen to develop a brand that reflects our purpose as a modern and forward thinking organisation with an innovative approach. 

“Our new look respects our heritage and history whilst reinforcing our position as an internationally respected organisation, and a trusted provider of high-quality independent geoscientific knowledge and information.”

With a rich history, the brand’s evolution required a deep understanding and careful execution; we created a dynamic new BGS brand to mark a new era while paying homage to their past.

Referencing brand marks that were established in the 1900s, the updated logo has been reworked to add impact and clarity across a wide range of media.

A unique ‘Strata’ element represents the surface and subsurface of the Earth, which reflects the world leading research that BGS carries out.

The colour palette features earthy tones derived from the natural world as BGS advances our understanding of the environment.

We wanted to understand every detail about their role, culture and activities. To immerse ourselves, we ran a series of stakeholder workshops and connected with employees through surveys and interviews – it was important for everyone to have a voice.

The BGS Rebrand has been a real labour of love for the whole Threerooms team. Over the course of more than 12-months, we’ve gotten extremely close to it, and everyone has played their part. The BGS team have been fantastic to work with, and we’re immensely proud to have rebranded such a historic and nationally renowned organisation.

Ian Morris, Managing Director, ThreeRooms

Ian Morris, Managing Director comments: “We wanted to understand every detail about their role, culture and activities. To immerse ourselves, we ran a series of stakeholder workshops and connected with employees through surveys and interviews – it was important for everyone to have a voice.

“The BGS Rebrand has been a real labour of love for the whole Threerooms team. Over the course of more than 12-months, we’ve gotten extremely close to it, and everyone has played their part. The BGS team have been fantastic to work with, and we’re immensely proud to have rebranded such a historic and nationally renowned organisation.”

BGS has been helping to further our knowledge of the rocks beneath our feet since 1835, during which time it has undergone several name and identity changes throughout its evolution. It became the British Geological Survey in 1984. Today, BGS employs over 650 staff at sites across the UK with an annual turnover of around £45m. 

It also undertakes an extensive programme of overseas research, surveying and monitoring, including major institutional strengthening programmes in the developing world. It is funded by the Natural Environment Research Council (NERC), part of UK Research and Innovation (UKRI).

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