Brand evolution

Placing people at the heart of a technology company rebrand

Client: Air IT

Overview

Established in 2005, Air IT is one of the region’s leading IT support and technology businesses, ranked top ten in the UK and in the top 200 worldwide. With a people-first culture, their multi-award-winning team help customers transform their businesses and find success through technology.

Challenge

We’ve supported Air IT’s marketing team for many years, providing brand strategy and design support. Always keen to stay in front, they agreed it was time for a brand refresh to better reflect their stature, values and vision. In a competitive market, they are the leaders, not the followers.

Outcome

From the outset, we had a vision of how their brand proposition and identity would be enhanced, placing emphasis on their core strength – their fantastic team. We developed their brand identity, refining the logo, choosing bolder colours and fonts, and modern photography style. Air IT has since gone from strength to strength, expanding the business and increasing market share.

Air IT Technology Company Rebrand

Air IT’s brand identity was lifted to a more modern and relevant aesthetic.

Air IT Technology Brand Typography
Air IT Technology People Photography Animation 1
Air IT Technology People Photography Animation 2
Air IT Technology Brand Icons
Technology Brand Messaging

Applying the brand

The new brand identity was rolled out across all of their marketing and business touchpoints, including their website, interior spaces, vehicles, advertising, promotions and content.

Print billboard advert for Air IT
Print Display advert for Air IT
Air IT technology social media design
Air IT Technology Branding Divisions

Meet brand mascots, Tom and Tina

These loveable characters have taken on a life of their own, raising brand awareness at sporting events, while being advocates for IT best-practice.

Technology Brand Mascot - Character design for Air IT
Character design for Air IT

Ongoing branding support

From high-level creative to simple marketing communications, we support Air IT proactively and consistently. Our close relationship allows us to develop their ever-evolving brand, adding value at every opportunity.

Air IT technology sub-brand logos
People are the heart of Air IT

Air IT’s technology company rebrand is just the beginning

We’re very proud of the results and have grown to feel we’re part of their team. Through a shared passion for great results, we work closely with them to drive their brand and marketing forwards.