CIMSPA brand photography
Brand evolution

Strategic rebrand for UK Chartered Institute, CIMSPA

Client: CIMSPA


The Chartered Institute for the Management of Sport and Physical Activity (aka CIMSPA) is the professional development body for the UK’s sport and physical activity sector. They are committed to helping professionals and organisations succeed, inspiring our nation to be more active.


With swift growth projections, CIMSPA had to develop its brand to meet the needs of the evolving organisation. They must lead the way as a prestigious, professional and forward-thinking organisation in the sports and health space.


A comprehensive rebrand project included workshops, stakeholder interviews, brand strategy, identity design and communications design. We continue to support CIMSPA as they become the sector’s leading authority. An exciting future lies ahead.

Cimspa event branding
CIMSPA brand identity animation

Typography for CIMSPA brand
Cimspa staff clothing

A sharp strategy

Through our deep-learning discovery phase, we uncovered the heart of the organisation, how it differs in the sector, and what makes it a compelling choice for its members and partners.

Cimspa social media

The icon was a central, a symbol that could stand alone and still be easily identified. The shield conveys the professionalism of a Royal Charter, blending modern and traditional.

Cimspa logo design
Cimspa branding assets

The brand is versatile. From formal government reports to engaging sports coaching campaigns.

Cimspa interior design

CIMSPA goes from strength to strength

After rebranding the Chartered Institute, the brand has been rolled across a range of digital and print media, from formal documents through to social media. Comprehensive brand guidelines help support long term consistency and growth. Here’s to an exciting, healthy future.